I help entrepreneurs, as well as global brands, with their communication challenges

HI, MY NAME IS ANNA

I work as a PR and communication consultant with the vision to contribute to a more conscious and sustainable world. With education from Uppsala University and many years of experience being both an entrepreneur and PR consultant, I am passionate about helping entrepreneurs, as well as global brands, with their communication challenges. I help launch new brands, create PR campaigns, and digital strategies and produce value-creating content for your website or social media. Welcome!

To create content that makes a difference and is delivered with heart, strategy and precision

Marketing Director
PR & Marketing Strategy
Copywriting
Campaign & Concept Brand Development
Press Releases & Press Images
Media Relations
Social Media
Target Group Analysis
Project Management
Entrepreneur Coach

SERVICES

Founder of the bedding company Read The Label with the vision of creating bedding for a more conscious world. Read The Label wants to drive a positive change in the textile industry by offering the market's most sustainable home textiles by providing full transparency in the entire production chain. The design philosophy is based on the Scandinavian tradition of minimalist and stylish design where the company strives to manufacture uncompromising quality products that customers can use and love for a long time. All of Read The Label's products are made from organic and Fairtrade-certified cotton.

Freelance consultant at the healthtech company Mindmore, which works to make brain health accessible and visible by offering digital cognitive tests to healthcare. The assignment included social media, copywriting, PR and marketing strategies, campaign and concept development and media relations.

Editor for the Stockholm City Mission newspaper MISSION:STHLM. This included longer and shorter reports as well as interviews with staff and participants who used the various activities in different ways; for example, people experiencing homelessness, refugees or famous people who shared their life stories.

Communications specialist at the food company Fazer, one of the largest food companies in the Nordics with operations in seven countries. The company includes brands such as Froosh, Geisha, Dumle, Skogaholm and the bakeries Gateau. I was mainly responsible for Fazer Food Services' internal and external communication on the Swedish and Nordic markets. This included, among other things, copywriting, preparation and execution of PR activities as well as environmental coverage and media relations.

When I worked as a PR consultant at the company Rippler, together with the pharmaceutical company Gedon Richter, we launched the self-test "80 ml" to increase knowledge about fibroids, benign muscle knots in the uterus. Heavy menstruation is one of the most common symptoms, and up to 40 percent of all women get fibroids at some point in their lives. The test was created by famous illustrators and created a recognition humor that all women can relate to. Furthermore, the test informed about what is "normal" menstrual bleeding and when to seek help. In the project I was the media specialist and I was also involved in developing the concept.

Mindmore, Fazer, Gedeon Richter, Stockholm Stadsmission, Röda Korset, Falu Rödfärg, Teskedsordern, Sentor, OKQ8, Scan, Medborgarskolan, Libratone, Food Pharmacy, Telenor, Aárd and Goodio

Selection of companies and partners

I know that communication is needed to drive sales

SALES-DRIVEN MINDSET

Thanks to my background as an entrepreneur and founder of the company Read The Label, I know that communication needs to drive sales. I take the time to understand who you are and tailor meaningful communication to help you reach your goals.

I help you in developing, creating and realizing your brand’s potential from idea to publication

WORKING PROCESS

I create the PR campaign that distinguishes your brand and produce content for your website. I'm happy to join in meetings and love being a creative partner that makes your business thrive. Together with my network of talented photographers, graphic designers, film producers and developers, I also offer customized solutions.

Welcome to contact me

KONTAKT

If you'd like to connect with me about potential job opportunities, collaborations, or have any questions, I'd love to hear from you.

Workday playlist

Tones that make you find a relaxed focus